Power20 Marketing

There’s nothing more gratifying than getting a client’s story told through print or broadcast media. Reporters, editors and program directors are always looking for a good story especially if the information is timely and related to a current trend or national event. Not all forms of PR are created equal, however. The routine press release [...]

When your prospective buyers or clients visit your website, ask yourself these questions for a candid assessment of the quality of your website: What kinds of experience do visitors have? Are they prompted to view multiple pages? Do visitors spend time viewing photos and/or videos which might be on your site? Is your visitors’ “experience” [...]

Online shopping is rapidly being embraced as a more accepted form of purchasing items. According to MasterCard Advisors’ SpendingPulse report online sales of $36.4 bilion during the holiday season through Christmas Eve 2010, a 15.4% increase over 2009 sales during the same period. Although providing personal information such as credit card numbers and e-mail addresses [...]

While it might be an oversimplification to condense “success in the recovery” to four steps, each step is important by itself, yet the interdependency of each step upon another is equally important to achieve the maximum benefit from the entire process. Step #1 – Market Research. This is key to understanding your company, consumers and [...]